Relevant English abbreviations and technical terms
Digital Asset Management (DAM): This software provides the functions of ingestion, storage, retrieval, collaboration and lifecycle management of rich media assets (including text, graphics, images, video and audio).
Content collaboration tools: Content collaboration tools provide a modern alternative to file systems to help employees access and use content in their daily activities. The core functions include file sharing, device synchronization and the provision of collaborative workspaces.
Product lifecycle management (PLM): A set of ongoing planning, development, and delivery activities required to maintain and grow existing products or services throughout their lifecycle. These activities include continuous innovation and production suspension, while maintaining financial growth.
Product Information Management (PIM): Packaged PIM solutions enable product, commercial, and marketing teams to create and maintain approved shared versions of rich product content. PIM provides a single, trusted source of product information for multi-channel trade and data exchange.
Content marketing platform (CMP): a software solution that supports content marketing practices. Common functions include conception, editing plan, collaboration and workflow; Tools for creating, planning and publishing all types of content; And analysis and solutions to measure and optimize content performance.
Work or project management platform: tools and technologies that support the conception, creation, production and management of marketing materials and related projects. This category includes multi-functional project management platform, enterprise work management solutions and special creative operation tools.
Content Management Systems (CMS): These are single or integrated technology suites that can organize, manage, deliver and optimize content to achieve a contextual digital experience for multi-channel customers.
Content Delivery Network (CDN): a highly distributed cloud delivery platform based on the edge, which provides the following functions: content acceleration, API caching, image optimization, streaming video delivery, web application and peripheral security, and edge computing and storage.
Digital experience platform (DXP): a set of integrated core technologies that can support the combination, management, delivery and optimization of context digital experience. DXP places high emphasis on interoperability and cross channel continuity throughout the customer journey.
Integrated platform as a service (iPaaS): iPaaS provides the function of enabling subscribers (also known as "tenants") to implement integration projects involving any combination of cloud residency and local endpoints, including APIs, mobile devices and the Internet of Things